I hope Milwaukeeans totally get this. There’s a new public market downtown, visible from the freeway to any commuters. There’s a big “Milwaukee Public Market” neon sign, similar to the one at Seattle’s Pike Place Market. Thing is, I didn’t have any source letters for B, S, O or F. That S was killer, I tell you! Took me about two solid days to create a believable curve and depth. I could have removed the contrail, but I kind of like it.